The Story of a Small Business – Angelynn’s Jewelry Organizers Part 7

As of November 2017

It has been a unpredictable few years business wise.  I did introduce and re-introduce a total of 4 designs this year.  I am currently selling on angelynns.com, Amazon, Etsy, Ebay and Houzz.

See our New Products for 2017

Go ahead and laugh,  I just replace my flip phone with a smart phone in July 2017.  It is smarter than I am that’s for sure.  I have Facebook, mostly for family stuff but I do have a Business Page and Facebook Store.  I also have a Twitter account but really only tweet when I list new products.  I just got an Instagram a few weeks ago and have no idea how to use it yet.  My 1st post on Instagram is my only post so far, but it is an awesome photo of the sun-setting on our property.

Warehouse #1

In early January 2016 we were still coming apart at the seams even with the new warehouse #1.  I was praying about things and asked the Lord what if anything should I be doing?  Days later it came up in my heart and mind to build another smaller warehouse building simplified no water, heat AC etc just for storage.  I thought no way, not another expense!

2016 was a brutal election cycle year and it was very hard on the country and the hearts and minds of everyone.  Fear and uncertainty was everywhere.  Business was slow for both my husband and myself.  One evening as I was communing with God in my heart I heard “Get the building” I resisted the thought.  I heard it again more urgently “Get the building….. Trump is going to become President and you are going to need it”.   I thought “What on Earth does that mean?”  I told Robert my husband this the next day and little did I know that I would have to remind myself of what I believe God spoke to me over and over again.  I considered perhaps I was wrong about this and had my doubts.

Warehouse #2

In February 25,2016 I signed the contract for building #2, construction began some time in June and was completed and ready to be stocked in December 2016 right after the election.

October 2016 I had this weird urgency pressure thing happening telling me to get our house finished, with painting, repairs, flooring, lighting etc. to finish all the things we had started over the years.  I just assumed it was for my Daughter’s Wedding in November with family coming in from out of State etc.  We had used most of the house for our businesses, warehousing, offices and so on we could never update our home because you could not see the floors, that by the way needed to be replaced.  We had always said that would have to MOVE OUT to finish it or sell it.

Formal Living Room of our House – My Office and Storage

 

Formal Living after it was finished.

Below was our game-room and the kids old bedrooms looked about the same.  As the kids grew and moved out over the years, my business grew into their old bedrooms.  At this point more than 75% of our home was for business use.  Plus I was paying for storage of  inventory at local 2 personal storage buildings.  For what I was paying in rent monthly I could build and own a 2nd warehouse.  We never did really claimed business use of the home because of the tax code penalizing you if you would ever sell it.

The Gameroom at our House – Packaging Facility

It was backbreaking work, but I actually got the most important bedrooms done before the Wedding.  I could not figure out why I had such pressure on me to get it done, but every day for months all I did was fix things, sand, paint, texture, clean, caulk, remodel, work on the yard etc. with my husband trimming trees and doing repairs.

In April and May we finished the updating and remodeling and decided to move all my inventory out to the country into building #1 and building#2  which we packed to the ceilings.  By the time we finished working on the house it was brand new, and I mean everything was brand new and beautiful!  I am sure that is why it sold in June on the 1st open house with no agent, by owner and above market value, and of course God hearing our prayers and “bringing us the right buyers” for the “right price”.  Before closing we got rid of a lot of stuff, furniture, paintings, clothing you name it.  We gave it all away and closed June 30th and moved our life to the country.

 

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About Lynn

I founded Angelynn's Jewelry Organizers in 1991 with a lot of hope, ambition and expectations. I have done my very best to utilize simplicity, function along with innovation. Deciding to only use sustainable materials I have created and managed every aspect of the manufacturing and the design process - end to end - with the highest standards being dedicated to the well being of all of us and the Earth. My jewelry organizers are my very own copyrighted and trademarked designs. They are beautiful and durable and great for home, retail or commercial use. Created for women, teens and girls of all ages. My very first product was the Polycarbonate Acrylic Earring Angel Pierced Earring & Body Jewelry Organizer. I decided to go the more costly route and make them out of polycarbonate instead of cheap acrylic to make them durable, impact and crack resistant. I had not realized how smart this was until I began shipping worldwide. Within my first month of sales I was shipping to the UK, Norway, Australia and Brazil just to name a few. Over the thousands I have sold since 1991 NOT one has ever been returned or reported broken; how sweet! Then I designed my first jewelry tree. Months later, I started creating and developing more designs. Eventually came my Multi-Purpose Earring Angel Jewelry Organizer which is a pierced earring holder, necklace rack and jewelry organizer all in one. It is the cre'me de la cre'me of jewelry organization and there was and still is so much more to come. I have always loved being creative. In high school I took welding, jewelry making, pottery & photography. Skills I never knew that would come in so handy to create my own business. Discovering how to weld, design scale, function and aesthetics were important lessons learned. Angelynn's was born as American Original at my kitchen table back in 1991. Eco-Friendly and 100% Made in the USA using recycled and reclaimed carbon steel and polycarbonate. I use a team of Skilled American Tradesmen that are a small part of the future of the Made in the USA product market, which brings me great joy. Angelynn's Jewelry Organizers are NOT and never have been made with cheap metal, cheap finishes or by cheap labor. Our steel products are hand made one at a time by a team of skilled American Welders and Craftsmen. They are 100% Made in the USA. Eco-Friendly, non-caustic and non-corrosive, we only use clean recycled US Grade Carbon Steel that is lead free with no mystery metals or tin and the very best baked on powder-coat finishes. They are very durable and sturdy and all vanity/table top products have weighted steel bases. They will last a lifetime with proper use. Our jewelry organizers may cost quite a bit more than others but that is only because it costs quite a bit more to hand make them one at a time here in the US. But I look at it this way; it is an investment into America the land I love; and I believe the quality of products we produce is well worth the price. It's the quality, capacity and our trouble-free designs that sets us apart from the rest. Whether you live next door or on the other side of the world we are here to help you get and keep you jewelry beautifully displayed, up and out of harm's way seen at a glance and tangle free. I hope you find what you have been looking for. Truly, Lynn Williams
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