The Story of a Small Business – Angelynn’s Jewelry Organizers Part 6

2015 … very challenging, but a great year.

2015 Christmas was actually fantastic, and my inventory levels are finally where they need to be on everything.

I introduced a white-white powder coat finish to all my metal / US Carbon Steel products in 2015 with great success.  Adding white is a decision I made due to customer requests I have had over the years mainly for girls and teens rooms but lately I have been hearing from women as well who have carrara marble and white-white dressing rooms who would prefer white over the Satin Nickel Silver.  White was my 4th finish in addition to the current Black, Satin Nickel Silver and Rubbed Bronze for all our metal jewelry organizers, earring holders, bracelet racks and necklace stands.

I also brought back 3 colors for my Polycarbonate Acrylic Earring Angels, Pink, Purple and Blue these are in addition to the Clear, Frosted and White.

The money:  Labor, manufacturing and powder coat costs, selling costs, insurance and freight have gone up 16% to 25% over last 2 years. 

I really had no choice but to increase pricing on some products and to my surprise most customers have been willing to pay the increase because of the extremely high quality product I provide.  I love my manufacturing partners and they are so important to me and my success.  They are also feeling the still active recession that has not yet ended and in some ways has actually gotten worse since 2012.  Most small business owners I know say they are also dealing with the cost of doing business increasing exponentially and jobs being shipped out of the country.  What is so odd to me is that most of the media and politicians just ignore it when the country is hurting in almost every sector, I digress.

Anyway, I am considered retiring a few products over the past year because the cost to make them, receive them, ship them and sell them went up so much.  My loyal customers are the best and I am blessed to have them!

I also created several new products in 2015-2016, click link below to see them or shop with me at angelynns.com, Amazon, Etsy, Ebay and Houzz.

See our New Products for 2016

 

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About Lynn

I founded Angelynn's Jewelry Organizers in 1991 with a lot of hope, ambition and expectations. I have done my very best to utilize simplicity, function along with innovation. Deciding to only use sustainable materials I have created and managed every aspect of the manufacturing and the design process - end to end - with the highest standards being dedicated to the well being of all of us and the Earth. My jewelry organizers are my very own copyrighted and trademarked designs. They are beautiful and durable and great for home, retail or commercial use. Created for women, teens and girls of all ages. My very first product was the Polycarbonate Acrylic Earring Angel Pierced Earring & Body Jewelry Organizer. I decided to go the more costly route and make them out of polycarbonate instead of cheap acrylic to make them durable, impact and crack resistant. I had not realized how smart this was until I began shipping worldwide. Within my first month of sales I was shipping to the UK, Norway, Australia and Brazil just to name a few. Over the thousands I have sold since 1991 NOT one has ever been returned or reported broken; how sweet! Then I designed my first jewelry tree. Months later, I started creating and developing more designs. Eventually came my Multi-Purpose Earring Angel Jewelry Organizer which is a pierced earring holder, necklace rack and jewelry organizer all in one. It is the cre'me de la cre'me of jewelry organization and there was and still is so much more to come. I have always loved being creative. In high school I took welding, jewelry making, pottery & photography. Skills I never knew that would come in so handy to create my own business. Discovering how to weld, design scale, function and aesthetics were important lessons learned. Angelynn's was born as American Original at my kitchen table back in 1991. Eco-Friendly and 100% Made in the USA using recycled and reclaimed carbon steel and polycarbonate. I use a team of Skilled American Tradesmen that are a small part of the future of the Made in the USA product market, which brings me great joy. Angelynn's Jewelry Organizers are NOT and never have been made with cheap metal, cheap finishes or by cheap labor. Our steel products are hand made one at a time by a team of skilled American Welders and Craftsmen. They are 100% Made in the USA. Eco-Friendly, non-caustic and non-corrosive, we only use clean recycled US Grade Carbon Steel that is lead free with no mystery metals or tin and the very best baked on powder-coat finishes. They are very durable and sturdy and all vanity/table top products have weighted steel bases. They will last a lifetime with proper use. Our jewelry organizers may cost quite a bit more than others but that is only because it costs quite a bit more to hand make them one at a time here in the US. But I look at it this way; it is an investment into America the land I love; and I believe the quality of products we produce is well worth the price. It's the quality, capacity and our trouble-free designs that sets us apart from the rest. Whether you live next door or on the other side of the world we are here to help you get and keep you jewelry beautifully displayed, up and out of harm's way seen at a glance and tangle free. I hope you find what you have been looking for. Truly, Lynn Williams
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