The Story of a Small Business – Angelynn’s Jewelry Organizers Part 5

2014  – A Good Year

November 2014 and many things have changed and I have made many adjustments and introduced 4 new designs this year.

Amazon thankfully is promoting and selling my products quite well and they make up more than 95% of my total overall sales.

Just a few months ago I adjusted my selling online.  I am currently selling on Amazon, Etsy, Ebay and Angelynns.com.

I redesigned my website and I love it.

In March we started building me a small warehouse in the country.  Since 2005, my warehouse has been my garage, living room, dining room, game room and every inch of my house where you could see the floor, plus this year I had to rent a space from Cube Smart to handle my stock.  I am hoping to get my house back in 2015!

My New Little Warehouse

My New Little Warehouse

The recession has gotten worse this year and sales growth month to month seemed to have hit a plateau.  My business is doing well in spite of it all.  No great strides, just unpredictable highs and lows, but they are averaging out okay.

Several of my products have been knocked off, by foreign manufacturers and they are selling them online and in stores, which does not make me very happy.  Some are identical and some are versions of mine.  Some have even taken my photographs and used them as their own.  All I can do is pray to God that they go away because I do believe they have impacted my sales growth along with the recession.  I can’t sue a foreign manufacturer plus there is more than one of them.  Shoot, Nike and Apple have tried to sue to no end or benefit.  The good news is that I do have an advocate and His name is Jesus aka Yeshua aka The King of Kings and I put my trust in Him.  I also have an issue with people selling my products online for up to double my pricing.  Which can be a problem if they purchase from Ebay (not me), Sears (not me) and pay $378 for something, then that seller buys on Amazon or one of my other sales sites to the customer they sold to.  Then once the customer gets it and perhaps realizes they might have over paid, do some research and then they return it and I end up taking not only the return as a hit but the shipping too in many cases.  I have researched this and it is indeed happening.  I pray to God this does not get out of hand and that it stops.  I am the only current legitimate seller of Angelynn’s Products, everyone else is illegitimate.

This year I phased out a few designs, production costs have gone up and were too high to be able to sell them good profit margins with the capacities they had.  My profit margins have greatly narrowed and this economy has not supported higher selling prices right now.

I sell nationwide and worldwide and even the worldwide sales have changed, I use to get a lot of sales from the UK, Canada, Brazil and Australia but not nearly as much in the past year.  Most of my US sales come from Los Angeles & San Diego California, Dallas, Houston & Austin Texas, Chicago and New York City, thankfully people who live in larger population cities are telling their friends.

For the most part I am merely found by people who search in the search engines for “earring holder”, “necklace holder”, “jewelry organizer” and so on and word of mouth.  I am no social media darling and I do not even have a smart phone.  I know and continue to hope that there are customers out there who will continue to love my products and let others know.  Yes, I do have a Facebook Page, Twitter 2 blogs and of course the sites I sell on, but I really don’t have the time or knowledge on how to use them all to their potential, they make my head spin.

Basically, things are good, no complaints, but sales could always be better.  Perhaps one year soon we will finally be able to take a vacation and get away from it all for a week or two?  God only knows.

Introducing my new “Nichole Earring Angel” (my sister) will be an extra large wall mount earring holder for hoops and extra long dangle earrings.  It will hold up to 105 pairs of large and long earrings.

2014  New Products

Nichole Earring Angel - Wall Mount Hoop and Long Dangle Earring Holder

Nichole Earring Angel – Wall Mount Hoop and Long Dangle Earring Holder

Amy Jewelry Tree - Bracelet Holder

Amy Jewelry Tree – Bracelet Holder

Gianna Jewelry Tree - Necklace Holder

Gianna Jewelry Tree – Necklace Holder

Isabel Jewelry Tree - Hoop and Long Chandelier Earring Holder

Isabel Jewelry Tree – Hoop and Long Chandelier Earring Holder

I am working on a few other products that have just completed the prototype.

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About Lynn

I founded Angelynn's Jewelry Organizers in 1991 with a lot of hope, ambition and expectations. I have done my very best to utilize simplicity, function along with innovation. Deciding to only use sustainable materials I have created and managed every aspect of the manufacturing and the design process - end to end - with the highest standards being dedicated to the well being of all of us and the Earth. My jewelry organizers are my very own copyrighted and trademarked designs. They are beautiful and durable and great for home, retail or commercial use. Created for women, teens and girls of all ages. My very first product was the Polycarbonate Acrylic Earring Angel Pierced Earring & Body Jewelry Organizer. I decided to go the more costly route and make them out of polycarbonate instead of cheap acrylic to make them durable, impact and crack resistant. I had not realized how smart this was until I began shipping worldwide. Within my first month of sales I was shipping to the UK, Norway, Australia and Brazil just to name a few. Over the thousands I have sold since 1991 NOT one has ever been returned or reported broken; how sweet! Then I designed my first jewelry tree. Months later, I started creating and developing more designs. Eventually came my Multi-Purpose Earring Angel Jewelry Organizer which is a pierced earring holder, necklace rack and jewelry organizer all in one. It is the cre'me de la cre'me of jewelry organization and there was and still is so much more to come. I have always loved being creative. In high school I took welding, jewelry making, pottery & photography. Skills I never knew that would come in so handy to create my own business. Discovering how to weld, design scale, function and aesthetics were important lessons learned. Angelynn's was born as American Original at my kitchen table back in 1991. Eco-Friendly and 100% Made in the USA using recycled and reclaimed carbon steel and polycarbonate. I use a team of Skilled American Tradesmen that are a small part of the future of the Made in the USA product market, which brings me great joy. Angelynn's Jewelry Organizers are NOT and never have been made with cheap metal, cheap finishes or by cheap labor. Our steel products are hand made one at a time by a team of skilled American Welders and Craftsmen. They are 100% Made in the USA. Eco-Friendly, non-caustic and non-corrosive, we only use clean recycled US Grade Carbon Steel that is lead free with no mystery metals or tin and the very best baked on powder-coat finishes. They are very durable and sturdy and all vanity/table top products have weighted steel bases. They will last a lifetime with proper use. Our jewelry organizers may cost quite a bit more than others but that is only because it costs quite a bit more to hand make them one at a time here in the US. But I look at it this way; it is an investment into America the land I love; and I believe the quality of products we produce is well worth the price. It's the quality, capacity and our trouble-free designs that sets us apart from the rest. Whether you live next door or on the other side of the world we are here to help you get and keep you jewelry beautifully displayed, up and out of harm's way seen at a glance and tangle free. I hope you find what you have been looking for. Truly, Lynn Williams
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