The Story of a Small Business – Angelynn’s Jewelry Organizers Part 3

 January 2008

I started pressing my manufacturers to use eco-friendly manufacturing using recycled carbon steel and reclaimed polycarbonate and that is how I currently manufacture.

More of my research found that the imported metal earring holder, jewelry organizers and necklace racks use mystery metal…a combination of copper, lead, zinc and iron and their finishes are cheap dips and/or paints some with cadmium.  My metal products are US Carbon Steel with a baked on powder coat a finish that will last a lifetime.

As I have sold out I improved every design, unfortunately the revisions made the manufacturing costs go up quite a bit, but I refuse to skimp on quality.

Even though most of my product line is upscale I did have the Polycarbonate Acrylic Earring Angel, something most anyone can afford.

June 2008

I started to sell on Amazon my entire product line but I was still doing all the quality control, receiving, shipping and fulfillment I did all of this until May 2010 when Amazon offered me their fulfillment.

 Christmas 2008

I was for the first time ever more than overwhelmed with sales.  I was happy don’t get me wrong, I was just so crazy busy that it took all I had to keep up and somehow I did it.

I almost completely sold out of all my Steel Products at Christmas, and all I had left were my Lexan Earring Angels and several dozen of mixed products.  This was my biggest sales month ever.

I sold and shipped over $20,000 worth of product in 30 days all by myself. Like I said I was crazy busy! Oh how I wished I could have kept that money… but I had to reinvest it in order to keep growing my inventory so I would not sell out and lose my placement in the search engines since this is how people find me.

I have been building search engine visibility placement only to lose it and start over again every time I sell out.  Then it takes 3-6 months to have great visibility for any given sold out product again.

January 2009

I took another risk by raising my minimum orders of the steel products and improving the designs again in this recession. This was my largest order ever for the necklace trees, steel earring holders and Accessory Angels.

April 2009

My stock is finally starting to coming in. Hallelujah! I have been out since Christmas.

May 2009

More stock is trickling in!  Items are selling too fast so I raised my prices to hold onto the stock I had just a little bit longer.

I began to realize that there was a need in the commercial/retail market for these items as well. Originally I was only thinking of jewelry organizers for personal home use, but now my business is growing and developing into another category the Boutique Jewelry Display Stands, which is great!

I decided that for future orders I would add a Satin Nickel Finish, Chateau Brown and perhaps a Mineral Bronze.

Milojo Productions launched a country-wide search for female inventors for a show to premier called “Homemade Millionaire” with Kelly Ripa on TLC in November 2010, hosted by Ripa.  I gave it a shot and tried out bringing my friend Rose for support.  I had 30 seconds to “wow them” but I was not selected, lack of a category for my type of product may have been a factor who knows because they also put me in miscellaneous.

 June 2009

Items coming in stock and running like a well-oiled machine.  I began ordering early Christmas Stock from Chicago.

 July 2009

Introduced EATS a Table Top Earring Angel, Jewelry A, Jewelry Tree B and Jewelry Tree C.  For this run I decided to improve it and revised them to have a weighted steel base that also works as an accessory tray.  This was a great design for home, retail or commercial use.

I continued to order more Christmas Stock.  I was spacing orders every 6 to 8 weeks so the net 30 invoice would not be due all at one time.

  September 2009

I do not want to sell out this Christmas so I ordered even more Christmas Stock from Chicago.  They promised it would be here by Black Friday, the day after Thanksgiving, but it did not come as promised.

I designed a new website, created a layout, color palette, searched on istock.com for the right photos, took product photos and did all the text work then hired a web builder to put it all together.  Angelynn’s Jewelry Organizers www.angelynns.com opened for business changing from http://www.earringangel.com.

I kept on working on new ideas and designs and I uploaded my first Youtube videos.

 October 2009

 

I received my 2nd run of the Multi-Purpose Earring Angels just in time for Christmas.  I revised them to have more necklace hooks and another design option, a contemporary/modern style as well as the vintage/traditional style.

Jewelry Tree A now called the Sharisa Jewelry Tree were moving fast, so I re-ordered and changed the design a little. I am hoping to not run out before Christmas.

There are many other designs in my head and on paper and I am looking forward to the day when I can get them rolling too.

Christmas 2009

Best Christmas ever!

However, I did sell out of quite a few products.  The new Multi-Purpose Earring Angels were a HIT!

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About Lynn

I founded Angelynn's Jewelry Organizers in 1991 with a lot of hope, ambition and expectations. I have done my very best to utilize simplicity, function along with innovation. Deciding to only use sustainable materials I have created and managed every aspect of the manufacturing and the design process - end to end - with the highest standards being dedicated to the well being of all of us and the Earth. My jewelry organizers are my very own copyrighted and trademarked designs. They are beautiful and durable and great for home, retail or commercial use. Created for women, teens and girls of all ages. My very first product was the Polycarbonate Acrylic Earring Angel Pierced Earring & Body Jewelry Organizer. I decided to go the more costly route and make them out of polycarbonate instead of cheap acrylic to make them durable, impact and crack resistant. I had not realized how smart this was until I began shipping worldwide. Within my first month of sales I was shipping to the UK, Norway, Australia and Brazil just to name a few. Over the thousands I have sold since 1991 NOT one has ever been returned or reported broken; how sweet! Then I designed my first jewelry tree. Months later, I started creating and developing more designs. Eventually came my Multi-Purpose Earring Angel Jewelry Organizer which is a pierced earring holder, necklace rack and jewelry organizer all in one. It is the cre'me de la cre'me of jewelry organization and there was and still is so much more to come. I have always loved being creative. In high school I took welding, jewelry making, pottery & photography. Skills I never knew that would come in so handy to create my own business. Discovering how to weld, design scale, function and aesthetics were important lessons learned. Angelynn's was born as American Original at my kitchen table back in 1991. Eco-Friendly and 100% Made in the USA using recycled and reclaimed carbon steel and polycarbonate. I use a team of Skilled American Tradesmen that are a small part of the future of the Made in the USA product market, which brings me great joy. Angelynn's Jewelry Organizers are NOT and never have been made with cheap metal, cheap finishes or by cheap labor. Our steel products are hand made one at a time by a team of skilled American Welders and Craftsmen. They are 100% Made in the USA. Eco-Friendly, non-caustic and non-corrosive, we only use clean recycled US Grade Carbon Steel that is lead free with no mystery metals or tin and the very best baked on powder-coat finishes. They are very durable and sturdy and all vanity/table top products have weighted steel bases. They will last a lifetime with proper use. Our jewelry organizers may cost quite a bit more than others but that is only because it costs quite a bit more to hand make them one at a time here in the US. But I look at it this way; it is an investment into America the land I love; and I believe the quality of products we produce is well worth the price. It's the quality, capacity and our trouble-free designs that sets us apart from the rest. Whether you live next door or on the other side of the world we are here to help you get and keep you jewelry beautifully displayed, up and out of harm's way seen at a glance and tangle free. I hope you find what you have been looking for. Truly, Lynn Williams
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